FWD Insurance is celebrating 10 years young with celebratory activations kick-off: Hong Kong business made remarkable achievements

A series of events to #Celebrateliving and continue to support the public’s health and well-being

FWD Insurance (“FWD”) today kicks off an array of exciting activations for Hong Kong on its “Here we are for your health” Experience Day to “Celebrate living” with the public as the brand is celebrating 10 years young this year. FWD will bring months of refreshing “FWD 10th anniversary - Here we are for your health” activities to FWD HOUSE 1881 from June onwards to continue to support people’s health and well-being through the everyday aspects of “Food”, “Music” and “Sports”. 

The 10th anniversary marks a significant milestone in FWD’s development journey. In the past decade, FWD not only focused on accelerating business growth organically, but also completed the acquisition of MetLife Hong Kong, thus strategically increased market share and expanded service scope. The abundant industry accolades FWD received are testament to FWD's leading position in the industry, recognising its continuous effort in changing the way people feel about insurance. FWD has been providing opportunities for the public to embrace their life passions through supporting various events and experiences, and collaborating with non-profit organisations to serve the community. Through a series of diverse activations in Hong Kong, FWD invites everyone to celebrate the 10th anniversary together. 

Ken Lau, FWD’s Managing Director for Greater China and Hong Kong Chief Executive Officer, said, “We are pleased to achieve record results in Hong Kong in our 10th anniversary year. FWD was ranked the number one¹ life insurer in Hong Kong by growth in new business case count and number of in-force policies, solidifying our position as one of the top-tier insurance companies in the region.”

In 2022, FWD Hong Kong ranked third² and fourth³ in Hong Kong by new business first year premium and new business case count, respectively, the number of new business case on online and direct sales platforms ranked first in Hong Kong⁴ and brought home with various industry awards. In the first quarter of 2023, FWD Hong Kong ranks fourth⁵ in the new business case count, with a year-on-year increase of 51%. FWD Hong Kong has maintained its growth even during the pandemic period from 2020 to 2022, with its accumulative single premium income ranked third⁶. 

Ken Lau, FWD’s Managing Director for Greater China and Hong Kong Chief Executive Officer, continued, “With the resumption of economic activities between Mainland China and Hong Kong, we are more optimistic about the growth momentum of the insurance industry this year. FWD is well prepared to seize the opportunities brought by customers' insurance needs with a series of optimisations to provide high-quality and targeted health protection and wealth products and services to our customers in Hong Kong as well as visitors from such as Mainland China.”

In addition, in the first quarter of this year, FWD products purchased by visitors from Mainland China to Hong Kong has significantly increased year-on-year. The related annualised premium equivalent has shown a strong growth, which is twice the industry average⁵.

Paul Tse, Chief Marketing and Digital Officer, FWD Hong Kong & Macau said, “The Hong Kong market is full of opportunities as demonstrated by the growing number of new customers, which is also boosted as Mainland China’s border reopens. FWD’s brand is well recognised by the market and customers and we will continue to enhance products and digital experiences, aiming to deepen customer brand loyalty as well as enhance its value.”

Founded in August 2013, FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. In 10 years, FWD Group serves more than 10 million customers across 10 markets, becoming one of the fastest growing pan-Asian life insurers.

10th anniversary activities by FWD Hong Kong
FWD 10th anniversary – “Here we are for your health” activities
Starting from June, FWD HOUSE 1881 will transform into a vibrant stage, offering a range of rich and exciting experiences. You can savour delicious cuisine, immerse yourself in the rhythm of music, and experience various sports activities and unique workshops. These activities showcase FWD's pursuit of embracing every wonderful moment in life. The events will take place at FWD HOUSE 1881, in which FWD revitalised and transformed the century-old heritage to a cultural landmark, aiming to engage the community in meaningful means. 

To bring these epic event experiences to life, FWD partners with distinguished teams to bring healthy lifestyles and happiness to our community. 
• In celebration of this special occasion, FWD HOUSE 1881 will offer exclusive dessert, drink and cocktail, available at The Steak Room and The Cell. You are also welcome to take photos at several stunning spots. 
• Be Earth Yoga Studio, founded by star yoga instructor Elva Ni, will offer a soothing yoga journey for the mind and body. Hong Kong Marathon 2023 (Half Marathon) Men's winner Wong Kai Lok, Eric, and Women's winner Lo Ying Chiu, Virginia, will guide the night run along the Victoria Harbour waterfront. 
• Blooms Coffee, a gourmet coffee brand established by Hong Kong celebrity Moses Chan, will provide hand drip coffee brewing workshops. 
• adiClub by Adidas, will lead cardio and weight-training sessions. 
• Wonderful busking performances by local musicians. 

Elva Ni, Eric Wong and Virginia Lo were invited as guests to the kick-off ceremony of FWD 10th anniversary, where they shared their excitement and joy of collaborating with FWD to promote health and well-being.

Elva Ni, who advocates for healthy lifestyle, shared at the ceremony, "I have been traveling abroad for work in recent months, and jet lag has led to insufficient sleep. Therefore, I pay more attention to maintaining a healthy diet and practicing yoga for a balanced state of mind and body. I’m beyond excited to boost public’s awareness in health and well-being together with FWD."

Eric Wong, who is dedicated in promoting long-distance running culture in Hong Kong, said, “Every long-distance runner has to keep breaking through personal limits and mental state is at its core. I choose to listen to music to alleviate the stress during training, allowing myself to run faster and further.”

Virginia Lo, the new generation athlete in long-distance running, stated, "I enjoy running along the picturesque Victoria Harbour and it brings positive energy to me.”

A series of exciting entertainment in the city
Furthermore, FWD will continue to support various music experiences, including the concerts featuring boyband MIRROR and the individual members, as well as the concert tour of legendary star Jacky Cheung, collaborating with the local music industry to create spectacular music events. FWD will also sponsor teamLab Future Park, a mega interactive visual art experiential space crafted by the world-renowned cross-sector art collective, showcasing FWD’s support and interest in diverse entertainment sectors.

Giving back and supporting local community
In line with FWD’s commitment to care for the local community and encourage inclusive society, we continue to work closely with different charitable organisations and make a positive impact in the community. These projects include:

• Supporting CareER in enhancing their employment services for higher educated persons with disabilities and special education needs.
• Developing the “JA SparktheDream” programme with Junior Achievement Hong Kong and engage FWD volunteers in developing students’ financial literacy.
• Partnering with Hong Chi Association to foster social inclusion and celebrate our 10 years of collaboration in 2023.
• Supporting the HKSAR Government’s “Strive and Rise Programme” and host two rounds of FWD HOUSE 1881 monument revitalisation guided tours and life planning workshops in June, aiming to broaden the horizons of students from less resourceful family backgrounds.

How you can join the 10th anniversary activities of FWD Hong Kong
Sign up now to become a FWD MAX member for free and enroll to the exciting FWD 10th anniversary – “Here we are for your health” events and other incredible experiences, such as joining concert ticket lucky draws, redeeming lifestyle rewards and exclusive experiences. Join us in celebrating 10 years young and create unforgettable memories together!

More event details to be announced: https://www.fwd.com.hk/en/about-us/1ox-fwd 
Register now as a new FWD MAX member: https://fwdmax.fwd.com.hk/#/Registration/Main 

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¹ Provisional Statistics on Hong Kong Long Term Insurance Business - January to December in 2013 and 2022, Insurance Authority of Hong Kong. The calculation combines individual and group businesses among top 15 non-bank insurers in terms of new business case count and number of in-force policies in January to December 2022.
² Provisional Statistics on Hong Kong Long Term Insurance Business - January to December 2022, Insurance Authority of Hong Kong. The calculation combines individual and group businesses, and non-bank insurers.
³ Provisional Statistics on Hong Kong Long Term Insurance Business - January to December 2022, Insurance Authority of Hong Kong. The calculation combines individual and group businesses.
⁴ January to December 2022, Insurance Authority of Hong Kong. The calculation includes long-term life individual business, general insurance among multi-channel life insurers only and is FWD's own assessment based on its understanding on market information only. FWD does not take any responsibility for any errors or omissions.
⁵ Provisional Statistics on Hong Kong Long Term Insurance Business - January to March 2023, Insurance Authority of Hong Kong.
⁶ Provisional Statistics on Hong Kong Long Term Insurance Business - January to December in 2020 and 2022, Insurance Authority of Hong Kong. The calculation combines individual and group businesses. 

Appendix: Event highlights of “FWD 10th anniversary - Here we are for your health”

Sports

1OxFWD yoga experience

Yoga, as one of the most popular sports among urbanites in recent years, regulates the whole body system through a series of movements and breathing coordination to harmonise body and mind. Led by Be Earth Yoga Studio, founded by star yoga instructor Elva Ni, this event brings participants back to nature with an outdoor yoga practice. 

Date: 25 June and more
(More details will be announced on the official website.)

1OxFWD harbour run

Running is the most sweat-inducing outdoor activity. It is time to put down your phone and stop being a phubber for a while to look up and enjoy the panoramic harbour view of Hong Kong, producing dopamine for positivity. Guided by Hong Kong Marathon 2023 (Half Marathon) Men's winner Wong Kai Lok (Eric) and Women's winner Lo Ying Chiu (Virginia), the 5-kilometre run will start from FWD HOUSE 1881 along the Victoria Harbour waterfront. 
(More details will be announced on the official website.)

1OxFWD fitness training workshop

Challenging cardio and strength sessions will be brought to you by adiClub, a fitness club under adidas. Whether you're a beginner or an experienced gym enthusiast, the trainers from adiClub will provide professional guidance to help you achieve your health and fitness goals. Prepare yourself to push your limits and work up a sweat with adiClub!
(More details will be announced on the official website.)

Food
 
1OxFWD exclusive dessert and drinks

Specially crafted by The Steak Room and The Cell, these exclusive desserts and drinks bring together creativity and flavor to create a feast for your taste buds. Dessert is made from fresh oranges and Taiwanese mangoes with respect to the health element as sweetness and fragrance of fruits intertwines with the creamy white chocolate, producing a multi-layered, silky texture of delicacy.

Made from grapefruit juice, orange juice and blood orange juice for the summer vibes, every sip of Cocktail Passionate and Mocktail Energetic is tasting the vibrant flavour of summer and captivating aroma in the mouth. Devour this ultimate sensation in a historical building full of cultural ambience and enjoy this wonderful moment with FWD. 

Date: From 6 June to August

Price: 

 Available only at The Steak Room
• 1OxFWD Mini Orange Chocolate Exquisite Dessert - HK$180*

Available only at The Cell
• Cocktail - Passionate - HK$158*
• Mocktail (non-alcoholic) - Energetic - HK$118* 

*All prices are subject to 10% service charge

1OxFWD hand drip coffee brewing appreciation

Founded and owned by the Hong Kong celebrity Moses Chan, a coffee connoisseur with a deep affection for beans and roastery, Blooms is a specialty coffee roaster, cafe, wholesaler and retailer only devoted to brewing a bespoke caffeinated drink for all coffee and tea lovers. Participants will have the chance to acquire hands-on coffee experience through making hand drip coffee, and tasting four to five types of coffee from different countries with varying intensity levels. 

Date: 9 July, 19 August, 12 November and more
(More details will be announced on the official website.)

Music

1OxFWD busking performance 

FWD is excited to invite local musicians Mic Chow and Goo Chan for you to feel the enthusiasm and charms of musicians up-close. Loosen up in the enticing melody and get ready for a sensational busking performance!

Date: 23 -24 June and more
(More details will be announced on the official website.)

About FWD Hong Kong

FWD Hong Kong is part of the FWD Group, a fast-growing pan-Asian life insurer with more than 10 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD is a top 3 life insurer by new business -first year premium in Hong Kong*. 

FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning.

FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information about FWD Hong Kong please visit www.fwd.com.hk.

* Source: Provisional Statistics on Hong Kong Long Term Insurance Business - January to December 2022, Insurance Authority of Hong Kong. The calculation combines individual and group businesses, and non-bank insurers.  

About FWD HOUSE  1881

FWD HOUSE 1881 is a cultural landmark and the former Hong Kong Marine Police Headquarters. Comprising a boutique hotel and unique dining concepts, this historic site reflects FWD’s mission to ‘Celebrate Living’ by providing enriching and interactive experiences.

The property’s historic courtyard and surrounding gardens showcase its legacy and heritage value to both locals and tourists alike. FWD HOUSE 1881 offers FWD a unique opportunity to engage with the community in meaningful ways through cultural activities and events while preserving one of Hong Kong’s iconic landmarks.

For more information about FWD HOUSE 1881, please visit http://www.fwdhouse1881.com/